Constructing High Quality Articles For Your Home
Copyright: Stephen Wright
It does not take much looking around or
research to quickly find that high quality articles and good article content is a key component of traffic and
profits for any internet business. This is especially true for anyone seeking to start or grow a home based
For home business opportunity owners
having well written articles and content on our websites can be the difference between obscurity, on-going high
volumes of traffic to our home business websites, and ideally a constant flow of revenues.
This all can be accomplished by careful
attention to a few basics when it comes to creating and publishing your business opportunity articles. The
intent of this discussion is to outline some of the more important of these considerations.
Article content: Many of the major search
engines such as Google use a complex algorithm to assess specific criteria in establishing page rank and
placement of a given website. One of the more important factors is good content which is in high demand, current
in context, and those that maintain a consistency of context for any given topic.
These topics follow specific themes
grouped together with word phrases and keywords which trigger those phrases. The more relevant and on-point a
given article is to the identified keywords, the more likely the article will appear on a search of the intended
Likewise, the more often an article
appears as a result of searches the higher the ranking in the search engines. Higher rankings translate in to
traffic and ideally conversions into revenues.
As a starting point, make sure your
articles contain good grammar, without spelling errors and generally are an easy and informative read. It is
shocking and disappointing to read so many articles that do not meet even these fundamental starting criteria.
Trust me, get this part right or you articles will not have a chance!
Keyword focused: To be successful potential authors much make sure articles use the keywords
chosen as often as possible. Of course you have to do this without making it obvious you are doing so. Having
carefully chosen the keywords to be utilized, make sure to weave the respective keywords into the article in a
Likewise, the article content must match
the keywords chosen. For example, having article content that talks about pet care products is of no value for a
website page with keywords focused on home based business or internet marketing opportunities.
The frequency of use of your keywords must
be at or near normal averages for the targeted search engine. Each of the search engines utilizes differing
preferences for what is an ideal number. Make sure that your article matches the criteria for your intended
target market. This frequency is most commonly referred to as
Basically, keyword density is a count of
how many times any given keyword or phrase appears in a given article or webpage. A common benchmark that many
of us in the home based business market use is a density of between a low of 9-10% and upwards of 15-16% keyword
density. The important thing is to keep the flow of the article content natural, adding your keywords whenever
possible in this natural flow.
Use your articles as part of an overall
link strategy. This is accomplished by including an “about” or “author bio” section at the end of your articles.
This is a great opportunity to describe yourself, your particular expertise and of course a link back to your
This article is a basic primer about the
issues involved with writing home based business opportunity articles. However, it will give you a solid
foundation on where to focus your efforts to ensure your articles achieve maximum benefit once they reach the
enzine and article directories.
ABOUT THE AUTHOR:
Stephen Wright is President &
CEO of InternetMarketingUSA.com
Ever thought of owning your very own
internet marketing business website. Have a website, need more traffic, and revenues? Visit InternetMarketingUSA
today for information and techniques proven to make you successful. Get Started Today!!
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