Finding Your Niche in a Work at Home Business
(c) Stephen Wright
If you haven't heard the word 'niche' being
batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to
competing in overly saturated online markets.
What is a niche? According to
Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which
a person or thing is best fitted... a specialized market".
Have you noticed that despite the closing
of many businesses in these harsh economic times, the local hobby train store is still around? That the
'hole-in-the-wall' eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close
within a year when four similar businesses start up in the same area?
The online business world reflects the same
trends as experienced in the offline world - often with faster turnover and startup rates. Those who promote a
product or site that targets a small, select audience can tap into a market that is otherwise not being
Despite the limitations of the client base,
the targeted nature of the business creates a devoted and active market - the aim of any
HOW DO I FIND A NICHE? Finding a niche
requires diligent research. Whether you have access to software that harvests and sorts information or you take
a manual approach you must first start with ideas.
With a pen and paper (or computer, if
that's more comfortable) brainstorm a list of businesses, products and industries. Create a list of keywords and
phrases you think would be used by individuals looking for these items online.
Use a software program such as Wordtracker
or a free resource such as the Overture Keyword Selector Tool to find keywords for your niche that have a high
amount of traffic.
Although a program like Wordtracker makes
it easy to find details such as how many sites compete for that market, you can also do your own
Concentrate your attention on question
phrases such as "how do I..." or "where can I...". These questions will clue you into potential markets that
Next, look in Google Answers. Type one of
your keywords into the search area. What questions are being asked and how much are people willing to pay for
answers? If you find a group of keywords with a high number of questions, enter these words in your browser's
What sites come up? Do they provide answers
or solutions to the problem? How are they making money? Can you see an opportunity to service these
Finding a niche can open the door to a
profitable online business. Research the market and be certain that your product or service is valuable to this
group. Find forums or groups that target this audience and pay close attention to their
If you can help these people you WILL make
money. The best of both worlds!
About The Author
Stephen Wright is President
& CEO of InternetMarketing.com Get everything you need to make money
online in "Dotcomology: The Science of Making Money Online". Includes Over 30 Time-Saving, Profit-Producing,
Influence-Expanding Tools And Software Programs Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html
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